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Transforming while performing

How organisations can find their North Star and get everyone to act in days, not months

Entrepreneurs innovators CEOs HR change decision

About the book

Now more than ever there is pressure on any organisation to transform while performing. It is extremely challenging to keep an open mind to refresh your future vision and define a direction of travel. How can you harvest the collective human intelligence to build your strategy and align all stakeholders in a co-creative and inspiring way, so they feel it is their plan, not someone else's? 


In short the book will help you:

☑ Find your North Star, develop your strategic plan and get

everyone to act in days, not months.

Sense the world around you and transform while performing

both as a person and a business.

Turn transformation into a strategic capability.

Unleash the power of 3: inspiration, visualisation

and co-creation to spark imagination, maximise group genius

and accelerate the process.

Get inspired by real life cases and the visual tools.

Whether you are a business leader or entrepreneur, this is the perfect way to find your true North Star.

Stijn Nauwelaerts

Corporate Vice President HR, Microsoft

Digital transformation service

Part 1
Find your true North

1. The Power Question
    What is the problem you are trying to solve?

​2. The North Star
     Where are you going?

​3. The current reality
     Where are you today?

Who we are

Olivier Van Duuren The Dualarity

Olivier Van Duüren is an international public speaker, executive whisperer, transformer, active investor and author. After 22 years in senior global executive positions at Microsoft, he left to start The Dualarity and the Visual Senseformers to help organisations to transform while performing.

Kristof Braekeleire is a graphic facilitator, strategist and illustrator. He spent twenty years at Hewlett-Packard, ending up at the global headquarters where he was trained and seasoned as a visual strategist. In 2017 he started up JIXSO, a visual facilitation business, and the Visual Senseformers.

Kristof Braekeleire Jixso
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